About Us

About Novum

Novum means “new thing.” That’s the whole idea: helping business owners build something new, get through something hard, or become something better than where they started.


Novum Advisory is an advisory practice for SME and mid-market leaders making consequential decisions without the kind of experienced support that large corporates take for granted. We close that gap. No reports that sit in a drawer — someone who’s actually done this before, in the room with you.

Aaron Kwan, founder of Novum Advisory

Founded by Aaron Kwan

Aaron Kwan, founder of Novum Advisory
Aaron Kwan, founder of Novum Advisory

Aaron spent over a decade inside two of the world’s largest advisory firms, Ernst & Young and PwC, leading transformation programs for banks, insurers, and global retailers across Australia, the UK, and Europe.

Before that he managed commercial and product development in the FMCG sector. So he’s sat on both sides of the table: the advisor recommending the plan, and the operator who had to make it work.

He started Novum Advisory to specifically support small to medium sized business to achieve growth or cost optimisation.

At Novum Advisory, we recognise that many senior leaders or founders in businesses want to focus on the product or service they are passionate about but often get taken away from that with the overhead of managing the day to day of the business. We want to help businesses to identify tangible activities that will save their business money, achieve new growth objectives and ultimately help allow these leaders to focus on what they love to do.

Our approach at Novum Advisory is pragmatic focusing on validated insights and tangible recommendations that can be acted upon quickly.

What he brings

01

Large-scale transformation

Program design, operating model redesign, customer journey, and delivery.

01

Large-scale transformation

Program design, operating model redesign, customer journey, and delivery.

02

Commercial advisory

Strategy, market entry, customer value, and business development.

02

Commercial advisory

Strategy, market entry, customer value, and business development.

03

Executive coaching

200+ hours of formal facilitation and leadership development training.

03

Executive coaching

200+ hours of formal facilitation and leadership development training.

04

Cross-sector experience

Financial services, insurance, FMCG, government, and retail.

04

Cross-sector experience

Financial services, insurance, FMCG, government, and retail.

Credentials

MBA (Distinction), University of Sydney Business School

Diploma in Blockchain Strategy, University of Oxford, Saïd Business School

Bachelor of Honours Economics (Distinction), University of Waterloo

Certified Agile Scrum Product Owner, scrum.org

A different kind of engagement

You won’t get handed off to a junior team after the first meeting. You get direct access to senior experience for the whole engagement, because that’s what the work needs.